Mr. Tod’s Featured in Square’s National Ad Campaign


Tod Wilson Shares His Passion for Baking in Square Commercial

New York, NY – October 6, 2015 – Mr. Tod’s Pie Factory announced its participation in a national marketing campaign created by Square, the company building technology that helps sellers of all sizes unlock the value of every sale. Founder Tod Wilson and his NJ-based dessert bakery are profiled in the marketing campaign, which tells the stories of small business owners by spotlighting Square merchants. The campaign debuted on the Square website with commercial spots for Mr. Tod’s running nationwide across media.

In the commercial, Mr. Tod opens the doors to his bakery to share a bit about his passion for baking the best sweets, bringing southern charm to customers and his experiences running his pie company for over a decade. He also explores the many benefits of powering his operations with Square and how the payments platform positioned his operations for significant growth. Mr. Tod’s story, photos and extended video are live on the Square website:

“The incredibly unique campaign by Square underscores not only the passion in our small business, start-up stories, but the need for a trusted suite of financial service tools that Square offers to power daily operations,” said Tod Wilson, Founder and CEO, Mr. Tod’s Pie Factory. “Square has been a key driver of growth for my bakery, from streamlining operations and transactions to providing access to capital when I needed it. Hopefully my story resonates and introduces more small business owners to all of Square’s capabilities and solutions.”

About Mr. Tod’s:

Mr. Tod’s is a leading dessert brand specializing in pies and baked goods made from scratch with all-natural ingredients. Mr. Tod’s Pie Factory was founded by Tod Wilson in Somerset, NJ in 2002. The wholesale and retail bakery is based Englewood, N.J with locations coming soon in Harlem, NY, Montclair and South Bound Brook, NJ. This southern style comfort bakery is nationally recognized for excellence and home-style taste. Country Living Magazine and Oprah named Mr. Tod’s one of the best mail order pie companies in America and it was featured in the New York Times, on The Today Show, ABC, CNBC and more. For more information about Mr. Tod and his Pie Factory, visit Follow on Twitter and Instagram (@mrtodspies) and on Facebook at


Chanel Cathey

Mr. Tod’s Pie Factory \ (203) 685-2043